Introduction
ABBA Celebrates 3 Years of the Groundbreaking Voyage Concert
Three years have passed since ABBA astonished the world with Voyage—the virtual concert residency in London that brought the legendary Swedish quartet back to the stage without ever truly stepping onto it. What was once thought to be impossible has now become one of the most successful and innovative live experiences in music history. This week, fans and critics alike join in celebrating the remarkable third anniversary of Voyage.
When the concert first opened in May 2022, many were unsure of what to expect. Could digital versions of Agnetha, Björn, Benny, and Anni-Frid truly capture the energy and charisma of the real group? The answer was a resounding yes. Powered by state-of-the-art motion capture, advanced CGI, and a specially designed arena in London’s Queen Elizabeth Olympic Park, the Voyage concert created an illusion so breathtaking that audiences often forgot they were watching avatars and not the original ABBA.
Over the past three years, Voyage has welcomed hundreds of thousands of visitors from around the globe. Fans of every generation have flocked to London, turning each performance into a shared celebration of ABBA’s music. From timeless hits like Dancing Queen and Mamma Mia to deeper cuts chosen for the setlist, the show became more than a concert—it became an emotional time capsule, reconnecting audiences with the magic of the 1970s while reintroducing ABBA to a whole new era.
The cultural impact of Voyage has been extraordinary. Music historians note that no other pop group has managed to reinvent the live concert experience on such a scale. By blending nostalgia with cutting-edge technology, ABBA not only honored their past but also set the stage for the future of entertainment. Many industry insiders have suggested that Voyage will serve as the blueprint for similar projects by other legendary acts in the years to come.
Beyond its innovation, Voyage has also been deeply personal. For the members of ABBA, who had long sworn off traditional reunions, this project was a way of reconnecting with their music and their fans without the physical demands of touring. In interviews, Benny Andersson described the show as “a chance to be young again, at least in spirit,” while Anni-Frid Lyngstad called it “a gift to ourselves and to the fans who never stopped believing in us.”
Now, three years on, the celebration continues. Special anniversary events are being planned, including fan gatherings, exclusive screenings, and limited-edition releases tied to the Voyage legacy. The arena itself remains a pilgrimage site for music lovers, and tickets continue to sell strongly—proof that ABBA’s magic is as enduring as ever.
As the third anniversary reminds us, Voyage was never just about technology or spectacle. It was about connection—between past and present, between artists and fans, and between the four voices that once defined a generation. In the words of Björn Ulvaeus: “We created Voyage so that ABBA would never really say goodbye. And three years later, it feels like we’re still at the beginning of the journey.”